Improve Your Website,
the Heart of Your Internet Presence

Your goal is a powerful Internet presence. Other Internet media linked to one another and to your website contribute to your Internet presence. Examples are a YouTube video, a blog, and social media.

Call us at 205-637-8000.

The rest of this page shows what we can help you with.

Develop a Professional Website That Is Effective with Search Engines and Human Beings

• A website should have a clear purpose, and all form and function should spring from that purpose. Users spend an average of four seconds on a site before determining to spend more time or move on.
• People are attracted to images — a picture is worth a thousand words. Search engines are drawn to text. Your website should have both.
• Use short sentences, bullet points, and enumerated lists. Write short paragraphs. Use page, section, and even paragraph headings.
• Avoid clutter. Viewers will not look at anything on cluttered pages.
• Incorporate only top quality images. Web viewers are accustomed to quality graphics.
• Use original content. Link to truly important sources.

Add a Marketing Video

See Drs. McCool & Bhuta, ENT specialists in Birmingham, AL.

• Consider the success of YouTube! Consider the prevalence of videos on major consumer websites. Well done videos are powerful!
• Put your marketing video on YouTube and your blog.
• Maximum length should be ninety seconds, and preferred length is under one minute. An infomercial could be 5-7 minutes.

Help Search Engines Find You —
Search Engine Optimization

• To rank highly in a search requires work by a website developer and a website owner. For example, an owner can request that high-volume sites, such as industry associations and chambers of commerce, link to the owner's website. A developer can ensure that keywords appear in the code.
• This is a process, and it takes time — months or even years — and it is never finished. Initial results, however, should show within 9-12 months.
• Use Google Analytics and other analysis software to help determine SEO results.

Call 205-637-8000

or

Email info@youronlinemarketingresource.com.